Taste the Natural Goodness

Junzo-sen Natural Juice

Junzo-sen is more than juice—it’s an ode to seasonality and craftsmanship. Born in Nagano prefecture, this artisanal brand honors the natural essence of fruit by retaining pulp, embracing cloudiness, and preserving variability.

As Junzo-sen’s founder, Mr. Junzo Matsu reminds us, “Natural flavor isn’t loud—and uniformity isn’t truth.” With no added sugars or additives, each bottle carries the honest soul of its origin: the orchard’s morning whisper, the ripeness of sunlit hours, and the integrity of real fruit.